"Je Kunt Mijn Rug Op" or "You've got my back" is a campaign dedicated to support children with ALS disease and help them participate in the sport they love the most through their peers.

The campaign was launched by a stunt at the Dutch cup final between Ajax - FC Zwolle, where the regular mascots were replaced by kids with muscle disease carried by the players to share the spotlight.

We also created a platform www.jekuntmijnrugop.nl to raise funds by having family and friends of children with muscle disease to sponsor and win prizes.

Press:

http://www.hartvannederland.nl/top-nieuws/2014/je-kunt-mijn-rug-op/

http://www.mobillion.nl/fondsenwervers/case/je-kunt-mijn-rug-op